During this session, Shri Gadkari said that in order to make Khadi a global brand and also to maximize the production and sale of Khadi, without compromising the tradition, we need to make its designs more trendy and modern. He said that product designs should be aligned to customer choices and demand, and take into account the local and regional preferences and requirements like weather condition, local designs etc and there by making Khadi attractive for the youth of the country. He also asked the designers to send their ideas and suggestions in this regard to KVIC and Ministry of MSME for further discussions.
These design houses will facilitate Khadi institutions in developing products according to market demand. They will also assist in identifying the latest design trends, adopt them as per customer needs and undertake various testing and review activities for translating them into production and also will help Khadi to gain customers’ trust and lead to increase in production and employment generation.
KVIC’s proposal mentions that a total of 4 design houses, one each in the eastern, western, northern, southern parts of the country were presented. Further issues, would be worked out in further meetings and discussions.
Source:PIB
